Secondary packaging designates the packaging used to group various pre-packaged products together (the first layer of packaging, in direct contact with the product, is called primary packaging).
As secondary packaging is not in direct contact with the actual product, its use and application usually differ distinctly from those of primary packaging, although the purpose of both types may at times converge. Secondary packaging can be said to have two central functions:
> Branding & Display. Secondary packaging plays a vital role in the marketing strategy surrounding the product. This is especially relevant in the case of display packaging.
> Logistics. Secondary packaging serves to group several products together for ease of handling, transport and storage. This means that secondary packaging must be able to:
Secondary packaging is intended to protect not only the product, but also the primary packaging, which often is the packaging most visible to the consumer in retail displays.
The most common examples of secondary packaging include cardboard cartons, cardboard boxes and cardboard/plastic crates.